The Hypnotic Element

"Who is there in this world who has not at one time or other not dreamed of me?  I am Gold; when God created this wonderful world, He paid particular attention to me.  I am fascinating; to possess me has been the dream of Kings and conquerors ; for I am a storehouse of Wealth and Power.  Women, from Queens to commoners, have sought me; ornaments of Gold adorn and enhance their natural beauty and allure. ........

Nature has not created much of me, but has created me as a beautiful lustrous yellow metal with a reddish tinge, heavy, malleable and ductile; meaning I can be moulded into shapes or drawn out without breaking easily.  So I am in deep demand for making jewellery; and being scarce I am of high value; thus coins and bullion of gold are a safe form of keeping your wealth as it is not affected by changes in weather conditions- heat , cold or rain and time does not take away it’s lustre......

Most people prefer to keep their gold in the form of jewellery   and add to their holdings bit by bit. Due to ever rising demand from an ever-increasing population gold does not lose its worth; indeed the value appreciation is more than money kept in Bank. Besides, Banks have been known to fail, reducing the deposit receipts to no more than scraps of paper and often enough, turn the well-off  to penury.

But holding gold in the form of jewellery has dangers that that are often overlooked. For one, jewellery cannot be made from pure gold; base metals like copper has to be added to it to make it harder, there are labour charges for fashioning the metal into jewellery and the most insidious factor is what jewellers call “wastage” , apparently the gold lost in the process of making. So in broad daylight the quantity of your gold disappears before your eyes! Has any gold really been lost and the percent of gold in the jewellery is what the jeweller says it is?  The not so scrupulous jeweller will pass the item through a fineness testing instrument, but even testing laboratories admit that the degree of impurities vary at different places."   

So how is the buyer to protect himself in such a seller’s market? The answer is simple; invest in gold in the form of gold coins, and not jewellery, sold by Banks and reputed jewellers. Their fineness is certified by govt. approved labs , there are no hidden charges. And the best is that these coins are sold in a wide range of weights, so anyone can buy the quantity they choose and according to the occasion..... 

I recently bought a gold coin of Malabar Gold (through Flipkart) keeping the above factors in mind. It has been delivered promptly at my residence. It was packed in a beautiful box making it the perfect gift for my cousin’s wedding. I am glad that i opted for gold coin, that too through e-commerce . The seller also provided the purity certificate and proper invoice.  I have been telling my family circle to check this way of gold purchase when the next occasion arises………